News Update

 

MAPIC: Al Farwaniya Property Developments Reveals Tenant Line-Up For Major 2.9m Sqft Reem Mall Project, Abu Dhabi

Al Farwaniya Property Developments today shares the tenant line-up for its super-regional Reem Mall project in Abu Dhabi – one of the largest retail property developments underway in UAE today. Reem Mall will deliver 2.9 million sq. ft. of retail, leisure, dining, entertainment and public space. Comprising around 450 stores from local and international brands (see below), 100 of which will be Food and Beverage outlets, as well as a range of family-oriented entertainment and edutainment anchors, Reem Mall will be a unique and landmark addition to Abu Dhabi’s successful host of family leisure attractions.

Positioned on Reem Island – right in the heart of new Abu Dhabi – the mall will offer easy access to the most densely populated areas of the city, along with ample parking with 6,800 vehicle spaces. The AED 4 billion project (circa 1 billion Euro) is being developed by Al Farwaniya Property Developments LLC.

 The tenant line-up at this flagship project is confirmed as having a sustainable balance of local, regional and internationally recognised brands. Visitors will be welcomed to a world-class retail experience with household names to include Virgin Megastore, Home Centre, Centrepoint, Stradivarius, Adidas, Ecco, Steve Madden, Bershka, Eataly, Paul plus many other national and regionally established names (see latest list in editor’s notes below).

Crucial to this success have been partnership agreements with iconic retail and hospitality groups including Majid Al Futtaim, Landmark Group, Azadea Group, Dubai Holding and Carrefour.  As the project is showcased at the annual MAPIC conference in MAPIC, the project continues to form further partnerships.

The mall’s extensive leisure offering has been made possible due to the signing of exceptional partnerships. In 2017, Reem Mall announced its partnership with Majid Al Futtaim Ventures for its entertainment offerings; notably the highly-anticipated Snow Park Abu Dhabi, which is the region’s first standalone and themed indoor snow park. In addition, Reem Mall will host the award-winning VOX Cinemas’ next generation concepts including the large format MAX screens, fine dining Theatre by Rhodes as well as a dedicated VOX Kids for children, as well as Magic Planet, the region’s top family entertainment attraction.

The project is being developed by Al Farwaniya Property Developments – a partnership between Agility, Agility affiliate United Projects for Aviation Services Company (UPAC), and National Real Estate Company (NREC). Together, the companies bring a sound financial base, deep experience in asset management and commercial real estate development, and a track record of successful mall operations.

Shane Eldstrom, CEO of Al Farwaniya Property Developments commented: “We are delighted with the powerful group of tenants signed to the project thus far, as well as the significant progress on site. We are excited to be showcasing the project on the international stage here at MAPIC, and we look towards forming further great partnerships with retail, leisure and F&B concepts as we draw closer to our 2020 completion.”

Having started the main construction work towards the end of 2017, the development of the mall is progressing smoothly. The foundation of the mall was set earlier this year, and more than 200,000 m3 of reinforced concrete has been cast in place. It is anticipated that all floor levels of the structure will be fully completed by the end of this year. The skyline is now decorated with sixteen tower cranes, some reaching as high as 80m into the sky with work taking place during the day and night for the timely completion of this ambitious project. Furthermore, the construction of the extensive, external road network has already commenced, with utility diversions and piling underway.

The UAE continues to exhibit a healthy economy for growth and it is witnessing an increased passion for destination malls as shoppers are attracted by the appeal of retail, entertainment, food and leisure under one roof. Further, the investment climate is increasingly being tailored to international visitors, mainly expatriates, and therefore lifestyle destinations like Reem Mall are crucial to provide increasing returns for the economy. Located in one of the most vibrant and growing cities of the Middle East region, Abu Dhabi, Reem Mall will bring an unrivalled choice of shopping, food, leisure and entertainment options. Ease of access via the dedicated road network and ample parking will also make for the most convenient shopping experience in the capital.