News Update


Reem Mall to house the world’s largest indoor snow-play park

28 October 2015, Abu Dhabi, UAE: Developers behind Reem Mall, Abu Dhabi’s new up and coming entertainment, leisure, dining and shopping destination, today revealed that the $1 billion development will become home to the world’s largest indoor snow-play park.

The announcement marks another world-leading entertainment destination for the UAE capital, as it continues to enhance its position as a global tourism and leisure hub.

The 125,000 sq ft attraction is set to include a variety of activities and experiences to be enjoyed by the entire family – from sledging to zorbing to luge.

Developed by the NREC and UPAC, Reem Mall will bring a new dimension to the leisure and retail offering in Abu Dhabi and will include some 450 stores including 85 food and beverage outlets.

“Reem Mall is one of the most ambitious and exciting retail and leisure projects ever undertaken in Abu Dhabi, and we are thrilled to announce the news of it becoming home to the world’s largest indoor snow-play park,” said Shane Eldstrom, Chief Operating Officer for Reem Mall.

“From the outset, Reem Mall has been designed as the ultimate family destination, and this fantastic new attraction will make it the place to meet, shop and play. We look forward to sharing more exciting details in the coming months.”

Located on Reem Island, the new mall development is strategically positioned within the new master-developed residential and commercial zone, which – according to Abu Dhabi’s Urban Planning Council – will eventually be home to more than 210,000 people.

Established in Kuwait in 1973, NREC (National Real Estate Company) has grown into one of the largest real estate companies in the region with ventures across the Middle East and North Africa.

Established in 2000, and headquartered in Kuwait, UPAC (United Projects for Aviation Services Company) is a leading commercial real estate and facilities management company with a specialization in Build Operate Transfer (BOT) initiatives.