News Update


Reem Mall unveiled to region’s retailers

11 November 2015, Dubai – UAE: Reem Mall, the new up-and-coming entertainment, leisure, dining and shopping destination in the heart of the new Abu Dhabi, was today unveiled to the region’s retailers.

At a special event, senior executives from Reem Mall, mSquared, and from NREC and UPAC, the developers behind the project, gave the first public presentation on what will become Abu Dhabi’s outstanding destination mall.

Reem Mall will bring a wide range of unique family-focused retail, leisure and entertainment offerings to residents and visitors of the UAE capital. Home to the world’s largest indoor snow-play park, the development is set to include some 450 stores including 85 food and beverage outlets.

Samuel Sidiqi, Chief Executive Officer, said the project now had increasing momentum:

“Together with UPAC, we have secured the expertise, the partners and the funding to develop Abu Dhabi’s outstanding destination mall. More than two years of planning has gone into the design of what will be the place to shop, eat and play in the nation’s capital.”

Retailers representing scores of international brands had the opportunity to see, for the first time in a public forum, detailed plans for Reem Mall, as well a new fly-through video highlighting its many unique aspects.

Shane Eldstrom, the Chief Operating Officer, added:

“We set ourselves the goal of creating something amazing for Abu Dhabi’s retail market. This mall will stand out not just regionally but globally.

Today is an important milestone: the first time for retailers as a group to really understand what’s coming at Reem Mall. It is a proud moment for our team to showcase this amazing project.”

Located on the entrance of Reem Island, the significant mall development is strategically positioned within the new master-developed residential and commercial zone, which – according to Abu Dhabi’s Urban Planning Council – will eventually be home to 210,000 people.

Over the past 18 months, Reem Mall project has achieved a number of significant milestones.

The project recently announced that the Reem Mall will host the world’s largest indoor snow-play park which will be a major attraction for visitors from across the region.

The developers finalised a new corporate structure which includes six new board appointments. Reem Mall’s senior executive team now consists of Samuel Sidiqi as Chief Executive Officer, Deepak Jain as Chief Financial Officer, Shane Eldstrom as Chief Operating Officer and Stuart Ingram, Director of Development.

Other key milestones include the appointment of organisations including mSquared, RTKL, Dewan and Mace to provide consultancy on key areas including retail advisory, leasing, design, engineering, engineering and project management.

Established in Kuwait in 1973, NREC has grown into one of the largest real estate companies in the region with ventures across the Middle East and North Africa.

Established in 2000, and headquartered in Kuwait, UPAC (United Projects for Aviation Services Company) is a leading commercial real estate and facilities management company with a specialization in Build Operate Transfer (BOT) initiatives.