Digital Innovation

Reem Mall is building the omnichannel ecosystem enabling businesses with its order and inventory management system. Fully integrated e-commerce enablement and logistics fulfillment centre powered by Shipa, allow last-mile store-to-door delivery in UAE.

Reem Mall’s aggregated app is an AI-based, digital platform, providing a seamless customer experience by analysing their preferences and connecting them to products and services. Features include:

‘Handsfree shopping’
Marketplace to product navigation
Gamified loyalty program
Indoor navigation supported by augmented reality with location-based, personalised promotions
Smart-parking service, find my car functionality
Digital wallet
Ability to earn and redeem loyalty points

SME Incubation Center

Reem Mall supports 500 new SMEs/ small businesses in the UAE and is uniquely designed to support Abu Dhabi as a catalyst for growth and transformation. It provides the first mover advantage and potential investment opportunities through its SME Incubation Center that takes an active role in helping entrepreneurs start, set up, and manage their business.

It provides them with resources that can help them get started quickly and accelerate their growth and development. Its dedicated fund invests in and supports new technologies and ventures that can be taken global.